Organic beef sold under the label Bio Weide-Beef® (BWB) has been marketed very successfully via outlets of the retailer Migros Ostschweiz since 1999. On the basis of two consumer surveys in outlets of Migros Ostschweiz, FiBL collected relevant information on the factors that most probably influenced the success of this label. The brand label program BWB is known by 31 % of the surveyed consumers, even though the program was established recently. 18% of the respondents had already bought beef from this program. Moreover, a share of 20 % among the buyers of BWB declared that they exclusively buy BWB beef. Buyers of BWB declared that they are very satisfied with the quality, namely the taste. Buying motives, apart from the excellent taste, are mainly the animal friendly husbandry and the natural fodder, that consumers associate with this program. The additional willingness to pay for beef under this program varies between the tested meat for making soup (“Siedfleisch”) and “Filet”. It is up to 30 % above the price, wich consumers are willing to pay for beef from integrated production.
Despite the current challenges of e.g. the war in Ukraine and climate change, the Swiss food sector is relatively resilient. This is the conclusion reached by Agroscope’s report on behalf of the Swiss Federal Office for National Economic Supply.
The pandemic has influenced not only our everyday life but also our behaviour. Agroscope looked at which population groups and behaviours experienced or underwent particularly significant changes, and what this means for our health.
Swiss dairy farms are more strongly affected by structural change than other farm types. An analysis of the farms exiting the sector or switching focus highlights influencing factors.