Organic beef sold under the label Bio Weide-Beef® (BWB) has been marketed very successfully via outlets of the retailer Migros Ostschweiz since 1999. On the basis of two consumer surveys in outlets of Migros Ostschweiz, FiBL collected relevant information on the factors that most probably influenced the success of this label. The brand label program BWB is known by 31 % of the surveyed consumers, even though the program was established recently. 18% of the respondents had already bought beef from this program. Moreover, a share of 20 % among the buyers of BWB declared that they exclusively buy BWB beef. Buyers of BWB declared that they are very satisfied with the quality, namely the taste. Buying motives, apart from the excellent taste, are mainly the animal friendly husbandry and the natural fodder, that consumers associate with this program. The additional willingness to pay for beef under this program varies between the tested meat for making soup (“Siedfleisch”) and “Filet”. It is up to 30 % above the price, wich consumers are willing to pay for beef from integrated production.
Different cultural backgrounds lead to different uptake of biodiversity agri-environmental schemes at the inner-Swiss French-German language border. Economic policy incentives could mitigate culture-driven behavioral differences.
The agricultural sector as an aggregate proved resilient to the COVID-19 shock. But how did it impact agribusiness firms within the sector? Using the Swiss case, we provide the first set of evidence on how agri-food importing firms survived the pandemic economically.
Agricultural economics research uses a multitude of methods and approaches to assess existing and new policy measures. This is the basis for agricultural policy that demonstrably makes a difference, i.e. is evidence-based.