This paper examines the relevance, environment, key-characteristics and success factors of organic marketing initiatives in Switzerland. Although most initiatives have a similar principal business idea (bundling, processing and/or collective marketing of organic primary products), they can be highly diverse with regard to their objectives, their business strategies and philosophy, as well as their size and economic power. The analysis of the market environment showed, that the market growth has slowed down. The direct economic impact of such initiatives on the region is rather marginal, but they can contribute to an improvement of soft development factors. The success of such project depends highly on the ability to build up necessary skills as well as if a key-person is able to push the project forward. New market potentials are seen in product and customer-specific marketing measures.
Policies to reduce agricultural greenhouse gas emissions are more effective and more efficient if they are set at the regional level and not at the level of individual farms. This can help achieve climate targets.
Global food availability is expected to remain stable in the medium term. Food security challenges in Switzerland include the decline in agricultural land area per capita, higher incidence of extreme weather events and increased pressure from pests.
Different cultural backgrounds lead to different uptake of biodiversity agri-environmental schemes at the inner-Swiss French-German language border. Economic policy incentives could mitigate culture-driven behavioral differences.