Changing social preferences are a consequence from historical, cultural and societal processes. They led to a cultural movement away from materialistic and towards post-materialistic values which often materialize in public goods or externalities. This leads towards an agriculture whose focus shifts from the supply of food towards satisfying post-materialistic needs. As this needs have specific product characteristics, special marketing strategies become necessary. This is to be shown for a characteristic example which, particularly for Switzerland, has become more and more popular during recent years: the leasing of farm animals.
Policies to reduce agricultural greenhouse gas emissions are more effective and more efficient if they are set at the regional level and not at the level of individual farms. This can help achieve climate targets.
Global food availability is expected to remain stable in the medium term. Food security challenges in Switzerland include the decline in agricultural land area per capita, higher incidence of extreme weather events and increased pressure from pests.
Different cultural backgrounds lead to different uptake of biodiversity agri-environmental schemes at the inner-Swiss French-German language border. Economic policy incentives could mitigate culture-driven behavioral differences.