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312 posts
Agriculture in the media – which issues are addressed and how are they represented?
The content analysis presented focuses on the question of which agricultural issues are reported in the Swiss media and how these issues are represented. For this purpose 1,588 articles from six German-language Swiss newspapers and 215 TV reports from three news programmes on Swiss television were analysed according to their content; the research material was…
fe in the countryside and in agriculture in the focus of happiness research
It is known from happiness research that some social and economic factors systematically influence individual happiness. By data from the Swiss Health Survey it is analysed whether rural life and farming belong to these factors. Indeed, persons in small communities are, on average, happier than people in urban centres. But agriculture only contributes (negatively) to…
How the Swiss media report on farming issues
This content analysis of media coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. In total, 586 articles from eight newspapers and 55 features from six television programmes were analysed. In general, the coverage consists of factual journalism such…
